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Sep 13, 2023Liked by David Armano

If you had gone out on your own 25 years ago -- with 100% skin in the game as to whether you’d be successful and receiving enough money to pay your mortgage and your kids’ orthodontist bills -- I wonder what your current take would be.

I always got a kick out of listening to those guys who worked at the fancy agencies who would deliver their “takes” at SXSW and other venues, but who were sheltered from the basic realities of week-to-week financial survival because of their corporate employers.

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Love this perspective. That is what I have come to know from my work designing strategic narratives for companies and executives. Like you, I lived through my title and the borrowed equity of the brand name on my card for decades. Going solopreneur has definitely shifted the meaning of identity and pathway forward. I find that I am now creating mosaics (be it digital or physical) for companies and humans, each with a history, a present and vision for a future they have yet to accomplish.

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